JetBlue airlines is a great American low-cost or budget airline that has been in business since 1998. As it is headquartered in New York City jet Blue runs its main operations out of John F. Kennedy International Airport. This airline has expanded to service most of the United States, South America and the Caribbean. Boasting the most direct flights to Aruba they have definitely expanded rapidly since their humble beginnings. The introduction and series of expansions of their loyalty miles program referred to as TrueBlue has been well received and continues to be a benefit to customers as they continue to expand this program through their partnerships with other airlines. The recent alliances with other airlines including Aer Lingus out of Ireland, and Hawaiian Airlines have positioned jetBlue airlines to build on their success and continue to expand not only the destinations that they service but also the number of customers that enjoy their air travel experience.